ITSHEMP

ITSHEMP is India’s largest cannabis marketplace, connecting over 200 brands and thousands of products spanning wellness, medicine, lifestyle, and industrial hemp. It transforms a once-fragmented industry into one that is accessible, credible, and built for scale.
Under Pebblejar, ITSHEMP is a long-term bet on unlocking misunderstood markets. We are building it not just as a place to buy and sell products, but as a platform that normalises meaningful conversations, creates essential infrastructure for an emerging category, and positions India strongly in the global cannabis economy.