Founder / Builder / Dharamshala
SrijanSharma.
An entrepreneur and builder turning overlooked problems into dependable ventures across commerce, mobility, media, and emerging technology.
Building from the edge
Connect the dots.
Build what lasts.
Srijan founded Pebblejar as a place to turn half-formed ideas into real, working, profitable ventures.
His work connects categories that can look unrelated from a distance: cannabis and hemp, mountain transport, film, content, commerce, and AI. The common thread is practical curiosity: find an important friction, understand the people living with it, and build the system that is missing.
Working from Dharamshala is part of that perspective. It keeps the studio close to edge communities, regional markets, and opportunities that large, centralised companies frequently overlook.
The founder’s method
Curiosity with
operating discipline.
- 01
Look where others do not
Start with overlooked markets, edge communities, and real frictions that are too specific for generic solutions.
- 02
Build the whole system
Pair product and brand with the operations, trust, distribution, and economics required to make the idea dependable.
- 03
Stay for the compounding
Keep learning and improving until each cycle makes the venture more useful, repeatable, and resilient.
The active bets
Three ventures.
One builder’s habit.
India’s largest cannabis marketplace, making a misunderstood wellness category easier to discover, trust, and navigate.
↗02CLIXIA mobility and commerce network built for mountain communities, connecting local rides, deliveries, and businesses.
↗03SECOND STUDIOAn AI-first content engine pairing human insight with intelligent tools to create meaningful stories at the speed of attention.
↗Selected milestones
The jar,
over time.
- 2016
Second Studio
Begins building a creative production practice around films, brand stories, and ideas people remember.
- 2019
Pebblejar + ITSHEMP
Establishes Pebblejar Labs and co-founds ITSHEMP, organising India’s emerging hemp and legal-cannabis category around trust and discovery.
- 2025
Clixi
Takes the studio method into mountain mobility with a local, driver-first network for rides and regional commerce.
Bring a useful problem
Build the next
thing that matters.
For venture ideas, category conversations, partnerships, and problems hiding in plain sight.
Start a conversation ↗