Estimated size of India’s cannabis-product market in FY2024.
Source: ET / Markets & Data, 2025 ↗Pebblejar venture / Cannabis, Commerce, Sustainability
ITSHEMP brings more than 200 brands and 4,000+ products across wellness, medicine, nutrition, lifestyle, and industrial hemp into one category platform built for informed discovery.
- Project
- ITSHEMP
- Industry
- Cannabis, Commerce, Sustainability
- Since
- 2019
Market & impact
Evidence behind
the opportunity.
A fast-growing legal category is meeting high consumer curiosity, uneven information, and complex regulation. That makes trusted discovery and shared infrastructure unusually valuable.
Projected CAGR for the category through FY2032.
Source: ET / Markets & Data, 2025 ↗Brands represented across the ITSHEMP directory.
Source: ITSHEMP ↗Products presented for discovery across the marketplace.
Source: ITSHEMP ↗Impact ambition
Make legal cannabis easier to understand and safer to navigate, while giving credible Indian brands shared distribution and a dependable route to market.
Why this matters
The thesis
India’s cannabis economy is moving from taboo and fragmentation toward regulated, evidence-led wellness and industrial use. We believe the category’s defining company will not simply sell products; it will organise trust.
Regulation is creating a narrow but expanding legal pathway across Ayurvedic formulations, hemp nutrition, personal care, textiles, and industrial applications. As supply grows, consumers need a dependable way to understand what is legal, credible, and appropriate for them.
ITSHEMP can become that trust layer by curating responsible brands, making category education useful, and aggregating demand in one specialist marketplace. Every credible brand and informed customer strengthens the platform for everyone else.
The long-term bet is larger than commerce: build the category infrastructure for India’s legal cannabis market; discovery today, with data, distribution, professional access, and new services compounding over time.
What we are building
Building India’s trusted cannabis category layer.
- 01Verified category commerce
Bring credible brands, clear product information, secure transactions, and responsible category rules into one specialist marketplace.
- 02Education before conversion
Help people understand formats, ingredients, intended uses, legality, and when professional guidance is required before they purchase.
- 03Distribution and market intelligence
Turn aggregated discovery and demand signals into better distribution, merchandising, and product decisions for the emerging ecosystem.
